From discussion leader to consumer guide: A century of theater criticism in...
This article completes a three-part examination of theater critics working for Chicago newspapers during the twentieth century. The first article in the series covered the "boomtown" period leading up...
View ArticleNo Business like Show Business: Tracking Commodification over a Century of...
This baseline survey of 517 executives examined relationship management within business-to-business (B2B) e-commerce. Companies that employed B2B e-commerce evidenced communication and public...
View ArticleNewspaper Errors: Reporters Dispute Most Source Claims
The article presents a study related to the newspaper errors. Deep probe of disagreements suggests errors are really differences of opinion between sources and reporters. Research on newspaper...
View ArticleDM Critical Digital Advertising
"Critical Digital Advertising" by Andrew McStay is as up-to-date as much as it can be with the ever-changing landscape in digital and new media.
View ArticleNew Media and Advertising: Issues and Perspectives
New Media in U. S. education is being taught a number of different ways, and in the past has been incorporated in overall, comprehensive media classes as another vehicle within the realm of media...
View ArticleSelling Electronic Media
"Selling Electronic Media" both explains the disciplines of electronic media in a comprehensive manner and incorporates how to be a competent and organized salesperson related directly to the...
View ArticleWhen the Trumpet Call is Unclear: A Rhetorical Analysis of the Speech That...
Since the Jesus Seminar has become almost iconic in religious media coverage, it merits academic scrutiny. This article focuses on the Seminar's inaugural address given by founder Robert Funk on March...
View ArticleA picture is worth a thousand words: Chinese college students’...
Social media have provided new means of self-presentation. Because individuals are able to post notes, pictures, and videos, social media users can construct their personal images on social networking...
View ArticleSocially Minded: Ethical Awareness and the Creative Advertising Student
Creativity can be a powerful driver for brand communications. Entertaining and engaging, we tell the world stories across media channels that encourage consumption and allow brands a central role in...
View ArticleDefining News: A Ten-Nation Perspective
Worldwide, the consumption of news and information is greater than ever before. But twenty years of Internet news and a decade of social media have permanently altered the patterns of behaviors...
View ArticleImpact of Format on Evaluations of Online News
The emergence of online news offers journalists the opportunity to use a variety of formats to present news, including traditional text and video forms and emerging multimedia forms. This paper...
View ArticleThe Effects of Video Formats in Online News: A Study of Recall and Stickiness
News organizations putting content on their websites may better engage their audience by offering a choice of raw video rather than packages. A two-by-three experiment studied the relationships among...
View ArticleStudying Global News: Methodological Issues
This paper reports on the processes, challenges, and results of a study of news consumers in 16 countries: Australia, Brazil, Canada, Chile, China, Egypt, France, Germany, India, Italy, Mexico,...
View ArticleFormat appears to matter less than story salience
Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest...
View ArticleThe Moral Sensitivity and Character of Public Relations Students: A...
Public relations practitioners and academics have been exploring ethics models, revising ethics codes, holding ethics workshops, and building ethics curricula -- all in an attempt to address the...
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